Beauty + Consumer Product Experts

and Solution Providers


Willow Beauties is the newest way to manage brands that are in need of senior-level executive beauty brand management, turn around management and other support staffing. Willow Beauties also reinvents the old fashion “broker/rep/consultant” model by making brands our own from placement to sell-through.

Our Services

Brand + Business Development


Public Relations



Felicia Jayes

Felicia Jayes, founder and brand strategist of Willow Beauties, is a results-driven brand advocate, with executive background, documented record of building successful teams and exceeding sales and expense goals while quickly achieving profitability. Knowledge of all sales processes, demonstrating solid leadership, management and analytical skills.

Adept at analyzing market opportunities and developing solid C-level relationships with national and retail accounts, bringing a unique blend of leadership, strategy, team development, mentoring, and corporate growth across a diverse background. 

Expertise + Interests

  • Leader in beauty business

  • Leader in brand development

  • Nails, hair, cosmetics, sundries, and accessories

  • Leadership and empowerment guest speaker

  • 20+ years licensed professional nail technician (State of Illinois)

  • 20+ years beauty educator and mentor – educating on all levels

  • Competition nail artist and nail trend expert

  • Networking guru – making connections that last! 

  • 20+ years makeup artist (MUA)
“As the company’s founder, I offer more than an introduction to a new account. I create brand success at a new level with real time marketing and development strategies, legacy brand intelligence, talent development, and empowerment. I identify need gaps in branding and create rebranding strategies, results ... launch more new products, increase space, and reduce markdowns and lost profits.”
— Felicia Jayes, Founder + Brand Strategist of Willow Beauties



Renee Zomaya

With 25+ years of experience, Renee Zomaya brings a unique and personal perspective to your task. Well-versed in all things “consumer,” Renee is keen on the subtle nuances that set great brands apart from the average. Good design isn’t just pretty, it makes your company or product more valuable. Market strategy and design go hand-in-hand, and with Renee’s strong belief in team collaboration, together we can create fresh, impactful identities and experiences for consumers.

Graphic Design, Brand Ideation, Content Creation, Photography, Prop Styling, Art Direction


Christine Khoshbin

Christine Khoshbin flourishes in the development and execution of all online and offline marketing campaigns for the intent of lead generation. With over 10 years’ experience in the digital space, Christine thrives at generating brand awareness, maintaining positive media relations, and nurturing relationships by creating and sharing meaningful content via all marketing channels. Christine ensures brand messaging is consistent, timely and relevant.

Digital Marketing, Website Design, Email Marketing, Automation, Copywriting, Social Media